from BioIT World by Allison Proffitt
Bina rebrands offerings, claims the fastest available solution for RNA-seq analysis
March 25, 2014 | Bina Technologies announced the details of their new desktop offering this morning, along with a rebranding of their products.
Last month, Bina’s CEO, Narges Bani Asadi, mentioned a “Bina Lite” product to Bio-IT World. The same genomic analysis as the Bina Box provided would now be available on the desktop. Today the slimmed down version is officially available as Bina Desktop and Bina’s flagship product, Bina Box, will be rebranded Bina Enterprise. All of the Bina appliances as a family will now be called Bina Boxes.
“One thing that happened in parallel is that we found that the inefficiencies that exist in some of the institutions because of the dependency of the scientists and researchers on the IT organization,” she said. “They need computers and they need IT people, but really what they care about at the end of the day is their science.”
Asadi said the Bina team developed Bina Desktop to address that problem. Calling the solution a “mini supercomputer in a desktop,” Asadi said the solution is the fastest available for RNA-seq analysis, requires no IT support, and the pricing is so competitive that it is, “way cheaper than if they want to do it themselves.”